Whats the Number One Pitfall in Recruitment Marketing

What’s the Number One Pitfall in Recruitment Marketing While there are many advantages to recruitment marketing there is inevitably going to be something that can go wrong with it. It could be the way the company rolls it out or simply because not enough thought has gone into just how it could work to your advantage. This week our panel of experts share with us what they think could go wrong with recruitment marketing and why. Joe Shaker The wrong message.   That can stem from not knowing your value proposition, so what you’re pushing is inauthentic or untruthful, to not knowing your audience, where your message is then irrelevant. . . Joe Shaker is the President of Shaker Recruitment Marketing. Maren Hogan Not planning out your personas or your content and lead funnel ahead of time. Also, rarely, if ever, revisiting the job requirements and advertisement for evergreen or frequent reqs. Also also, relying on vanity metrics rather than hires and quality of said hires to dictate your future strategy. . Maren Hogan  is CEO and Founder of Red Branch Media. Jared Nypen For me, the number one pitfall is inaction. Recruitment marketing can seem overwhelming, but it doesn’t need to be. It’s okay to start small and not be perfect. Some things will work; some thing won’t. And, that’s okay! . . . . . Jared Nypen  is the Vice-President of talent at Great Clips inc. Lisa Jones Too much content, not enough marketing! . . . . . Lisa Jones is the  Founder and Director of Barclay Jones. Mark Cavanagh The downfall is in the detail, whilst the development of intricate campaigns and perfection in execution is important this can often be the biggest drain on a marketing recruitment function. For an Industry which is results driven, you can often see stakeholders getting involved in the minute details of a marketing-led programme. Trust in your team to deliver often wields better results and if you’ve hired well in the first place they will be able to give you a step by step guide to the successes and failures of any recruitment campaign. Mark Cavanagh is the Marketing Manager at The One Group. Charlotte Jones Recruitment marketing along with the candidate experience and employee experience directly impacts the employer brand as well as the development of quality talent pipelines.   As a recruiter marketer, activities will involve spending plentiful resources on attracting and engaging talent while the candidates’ perception of their experience is not optimal.   Therefore, it’s critical to align the candidate experience, employee engagement and recruitment marketing strategies for a prosperous recruitment marketing return on investment. Charlotte  Jones is the Recruitment Marketing Manager at Lockheed Martin. Phil Strazzulla Not making progress due to internal bureaucracy, lack of conviction, or lack of execution. I see so many teams that seem paralyzed because they have way too many stakeholders they need to make happy, arent sure what project to focus on, or see their projects fall behind due to day to day fires and/or an overly complicated strategy to get a given project done. Phil Strazzulla  is the Founder of NextWave Hire. Shelby Burghardt Your career site/job postings If your career site isn’t designed well and doesn’t contain the information potential candidates need to make a decision about joining your company, then your recruitment marketing efforts will not pay off, because that tends to be where you drive all of your traffic. If you can get their attention and drive them to your site, that’s great â€" but you need to be able to continue to encourage them to click and apply by providing them with the necessary information they’re looking for. If they land on your job description, it is essentially the last chance you have to encourage them to apply. Your job descriptions need to be well-branded, compelling, informational, and have a clear call-to-action. Shelby Burghardt is the Global Talent Brand Manager at Thomson Reuters. Rebecca Drew I think one of the biggest pitfalls in recruitment marketing is businesses not making the most of their number one asset their employees, who are such a naturally rich source of authentic content for brands. By encouraging them to like, share and comment on your content, they’ll essentially become brand ambassadors and it’s a cost-effective way to build your talent brand and voice. Not only will it make your employees feel more invested in the company, but it will show professionals what it’s really like to work for you and also help you tap into your employees’ networks opening up a new pool of potential candidates. Rebecca Drew is a Manager at LinkedIn Talent Solutions. Bennett Sung This was difficult to narrow down. Even with all the blog warnings and data-privacy compliance laws, the number one pitfall for all marketers is the practice of “spray and pray.” It just and will never work. The effort to segment your list, write persona-based content and leverage features within recruitment marketing technologies that allow you to acknowledge the prospective candidate by his or her name to better personalize the interaction will leave a positive impression. Bennett Sung is the Head of Marketing at Allyo.

Technical Writing Resume Help - Get Technical Writing Resume Help

Technical Writing Resume Help - Get Technical Writing Resume HelpFor some employers, a writer's resume may be the most important document in an applicant's application. With technical writing resume help, those who are applying for more technical positions have a shot at being considered. Technical writing is a niche that offers unique and valuable information for these professionals.When writing a resume, the first step is to decide what type of position you're applying for. The position you choose will determine the type of document you write. The type of document you choose will determine the type of expertise you need to include in your resume. So how do you choose? There are some things you can do to narrow down your job search to specific job categories.Interviews - One way to narrow down your search is to look for job listings that contain specific keywords such as 'job interview'interview.' Make sure that the job listing that you are looking at includes all of the positions y ou are considering. This helps you in narrowing down your search. As an example, the job listing for a computer specialist might also have computer programmers, server technicians, and network administrators.Job postings on online classified sites - Just like online classified sites, job postings may also offer some areas that are specific to the job you are applying for. Look for the keywords 'computer programmer 'computer services 'software development.' Try to stay as specific as possible to ensure that you are able to tell your potential employer what type of position you are seeking.Job searches - Another thing you can do to narrow down your search is to search through your company's job announcements or any job listings online. Look for the keywords you were searching for. If they do not appear in a job posting or in any advertisement, move on to another site. These types of jobs are often targeted and professional, so you may not find what you're looking for.Public records - Another way to narrow down your search is to go through any public records that are available. These public records are available in the county courthouse where you live. Check out public court records and newspaper advertisements that state any new hire openings in your city. Searching public records may seem time consuming, but it will make sure that you have found the right job.Colleges - In addition to searching online, the next best way to narrow down your search is to look at your local college or universities. Look through the statistics on the college you're attending to see what types of professionals they are hiring. You may want to try checking out the history of the school and see what professional organizations they belong to.Technical writing resume help can help you find the right job. And you can use these resources to start your search for a job and narrow it down even further. A writer can help you set your skills apart from other applicants and make sure that you' re going into a career that you are truly excited about.

You Should Mix Your Personal and Professional Lives - Personal Branding Blog - Stand Out In Your Career

You Should Mix Your Personal and Professional Lives - Personal Branding Blog - Stand Out In Your Career Its an important and frequent question: should I put personal information on my professional networks? Should I put professional information on my personal networks? Yes. I like blurring the lines between the personal and professional halves of my life. For one thing, its part of my brand. Im a humor writer and fiction writer in my off-time, and I dont mind sharing that with my professional network. So Ill occasionally post something funny to Twitter and LinkedIn. And Im a small business owner, author, and speaker, so Ill share work-related items on Twitter and Facebook. In fact, Twitter is the place where I will absolutely blur the lines. Followers on Twitter get Erik the Dad as well as Erik the Business Owner. There are a very few instances you dont want to do this: youre a spy, or in the witness protection program. Or you work for an idiot of a boss who thinks that you should never, ever reveal to the outside world that you have an identity outside of work, let alone a family, home, and hobbies. (Stop working for this guy.) But other than that, mix away! Mix your personal and professional lives. Brag to your professional network about the fish you caught over the weekend at the lake. Tell your personal friends about the speech in England youve been invited to give. We are, supposedly, well-adjusted people who lead full and rich lives. We seek to find that balance between work and personal. There is no one in this world, except maybe your idiot boss, who lives and breathes their work life to the exclusion of everything else. So why do people try to hide the fact that they have a personal life from their professional network, or never discuss their work lives with their personal friends? While Im not advocating completely mixing of the two halves of your life, I am suggesting that you let some information about each trickle over to the other. Things NOT to Share There are a few things you cannot and should not share with your other network. Dont share proprietary company news with your personal network. (Dont share it with your professional network either.) Dont violate HIPAA or other privacy rules. Dont share intimate details with your professional network. (Dont share it with your personal network either, especially if theyre icky.) Dont gossip about people at work on your personal networks. You might have accidentally friended them a long time ago on Facebook. Or might have some mutual friends you didnt know about. Dont share your political ideology to your professional network. While it may be fine for talk around the office, it may not be appropriate to your professional contacts online. Dont share the same overly-sappy, happy, puppies-and-rainbows inspirational quotes on LinkedIn that you do on Facebook. Also, keep them off Twitter (theres nothing actually wrong with doing it, I just hate them). If you tend to be more of the vicious shark in the business world, try not to let that part of your personality spill over into your personal world. Similarly, if you happen to be a right-brained, artsy-fartsy type at home, that may not fly at work, especially if you work for a bank or an accounting firm. Things TO Share Everything else. Author: Erik Deckers  is the owner of  Professional Blog Service, and the co-author of  Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. His new book,  No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. He is also a humor writer and satirist, which hopefully you figured out before you got this far into this blog post.

Defining Your Brands Values - Personal Branding Blog - Stand Out In Your Career

Defining Your Brands Values - Personal Branding Blog - Stand Out In Your Career Every brand  needs core values. The good news is, your brand  already has values. Each member of your team is bringing their values to the work that they do every day. Companies benefit from clearly defined values because it provides a guideline for the decisions you make and how your business should operate. So take some time to sit down and really think about which values are the essence of what your company believes. Before you take a core values assessment like Dave Logan’s Mountains and Valleys, try to figure out your personal values and be honest with yourself. Questions to Ask Yourself: Why did you create your company? As an individual, what difference do you want to make? Who are your customers? When people think of your business, what do you want them to associate with you? Knowing and understanding your core values involves expressing them, and also testing the values and your dedication to them through everyday decision-making. Be prepared to make sacrifices. Be true to yourself and your brand â€" your customers care about your values and want to know you keep your word. They want to support businesses that care about what matters to them. Define Your Values Get the core values of any key people in your operation. Ask your managers to list four to five values they have, and explain why they’re important. Choose the values that seem most important to your team, and the goals you want to achieve with your business. Pick about four from the list that really stand out to you. Test your commitment to your values. Would you be willing to fire someone who doesn’t share your values? Would you pass up a candidate with a good resume because he isn’t the right fit for your business? Hiring based on values and holding team members to those values ensures that your core values become intertwined with the fabric of your company. They become a part of you and what people associate with your business. Share your values with team members and ask for feedback. Integrate values into every aspect of your company, including branding. Choose values that make sense for your company. What values are important in the industry you’re in? Each industry has its own needs, and choosing core values relevant to your company is a must. If safety concerns are a part of the services your business provides, make sure that one of your highest priorities is job safety. Companies like Ben Jerry’s value environmental sustainability, and openly support issues like mandatory GMO labeling and clean energy. In fact, Ben and Jerry’s is so dedicated to reducing its carbon footprint and greenhouse gas emissions that its goal is to have all of their U.S. sites running off 100 percent clean energy by 2020. This actionable dedication to its beliefs is one of the things that customers love about Ben Jerry’s. Write your values down in memorable phrases, but try to avoid generic words. You want something that is recognizable and instantly identifies your company â€" think Men’s Warehouse with “You’re gonna love the way you look â€" I guarantee.” This company has suit consultants to greet customers in the store and assist them through every step of the process, making sure customers are satisfied with their choices before completing the sale. This actively makes values a part of everyday business. Why Values Are Important Choosing your company values can help unify your team. If your team shares your values, they believe in your work. Values matter to individuals, they’re important to the members of your team and important to your customers. Values set the expectation for standards and helps your team work more efficiently towards their goals. Your core values are not something that have to be defined overnight. Zappos is probably the most often mentioned company when it comes to discussing businesses with well-known and well-integrated values, and it didn’t set any formal values until its sixth or seventh year operating. Having a list of good core values isn’t enough. To make your organization thrive, you need to take the time to define your values, implement them into every part of your company and lead by example.

What Style in Writing a Resume Means

What Style in Writing a Resume MeansIt's easy to confuse the difference between what style of writing a resume means and how one writes resumes. It seems like a lot of confusion, but it's actually fairly simple. Resumes should be written in all caps. In short, the resume format you choose for your job interview should reflect this.Not only should the resume be in all caps but you should be able to determine exactly what style in writing it is in by looking at it. The format is going to be all caps. That is just a part of the rules of format for resumes. The rest of the format is dependent on the person that is writing the resume.We have to take this into consideration because it has been determined that people are more comfortable with resumes if they can actually read it. This makes it easier for them to write. If you go into a presentation and you know that you're not going to be able to hear what the other person is saying, you're more likely to learn how to speak better. Most peo ple know how to speak better. I'm sure if you went into a presentation today, you'd learn how to speak better because you have a resume to go along with it.Now let's take a look at what style of writing a resume means and what it is not. If you're going to go back and read a resume that you have never looked at before, you should make sure you are able to tell what type of resume it is. If you are like most people, you probably aren't going to do this. But I bet you can find a couple of examples on websites where you can read them and see what type of format they use.You can tell the difference when you compare a resume that has been written in the typical format to a resume that has been written in the all caps format. It's really that simple. If you see one that is in all caps, you know what it is. That is not the case with the one that is not in all caps. In that case, the resume is going to be in the standard format.Most resumes are going to have the name of the person, the titl e of the person, the position he or she holds, the date the person started his or her job, the date the person stopped his or her job, and other information. You can also include dates of promotions and jobs that were transferred. If the person was promoted within the last year, you can also include that in the past tense. All of this information should be included with the application.Remember, the format that is used for resume is not called 'form' in the language because the resume is not a form, it is not even supposed to be filled out as a form. The format that is used is called a resume. The reason for this is so that you can actually tell what the resume is and not have to refer to it as a 'form'.It's easy to get confused about the difference between what style in writing a resume means and how to apply for a job. This is why you should always look at a sample resume for samples. You will be able to look at an example of what format is, and then you can go to a website that h as examples of what style in writing a resume means.

7 Effective Ideas for Building A Team of Leaders CareerMetis.com

7 Effective Ideas for Building A Team of Leaders How can a leader create an environment for other leaders to succeed?Leadership development isn’t only about the development of the leader. Leadership development is about building a team for success.evalThere are many things that a leader can do to inspire leadership development within his team. By creating a leadership environment, he is able to motivate others to reach their full potential. If you are a leader, imagine for a moment what your organization would look like if your subordinates took initiative, accepted responsibility, bought into the vision, and took ownership of their projects. The possibilities are endless!Become the leader you would like to haveIf you want to create an environment where leaders can thrive and develop, then you’ll have to start with your own leadership skills.Learn the concepts and characteristics of a servant leader. Spend time working on your listening and communication skills. Make sure that you’re the kind of leader that your followers tru st and believe in.Be sure that you are secure enough in your leadership strengths to handle others climbing the leadership ladder. It’s easy to say that you want to build a team of leaders under you, but it’s difficult to carry it through. Don’t sabotage your own efforts by feelings of jealousy or paranoia.Set aside you own pride and ambitions. Even though building a leadership team will increase your effectiveness, don’t make that your sole motive. It’s not to promote yourself, it’s to further your cause or organization. Be willing to let other take the credit when someone else does well.Be willing to take the heat for someone under your leadership when a mistake is made. Those under you aren’t there to make you look good; you are there to help them succeed in their work.Think of the type of leader that you would follow. What characteristic would he portray? Would he only look after his own interests? Would he lay down the law of authority? Or would he come alongside you and work with you for the greater good of the organization and your development.evalWe want to follow leaders who lead with our best interest in mind. In order to carry out this leadership environment, you’ll also have to build the right team and surround yourself with the right people. Know what type of leader you want to build and understand the traits they should already possess.Read the list below for some ideas of the personal characteristics you should look for when choosing the leaders to develop.Empowered TeamsThere are many dimensions to this art of management. An important aspect lies in unleashing the power of teams. The concept of empowerment can be a catalyst in making teams more effective. This article explores how truly empowered teams work and the role of project managers in creating such teams.1) Collective OwnershipevalAn empowered team understands that the work done by an individual rarely has value in itself. They believe that it is the team as a whole, whi ch is capable of delivering the desired results.evalEvery member in such a team is empowered to a degree where they feel responsible not just for their own work, but also for the entire team. All activities are done in a participatory fashion ensuring the use of collective wisdom and consideration of diverse viewpoints.The environment cultivates true teamwork and collaboration. The final result of such teamwork shows that the whole product is always much greater than the sum of the parts.2) Self-organizing TeamsMembers of such teams realize that they know more about their job context than what their supervisor does. In this scenario, they do not expect their supervisors to dictate activities to be done by them.The team jointly determines the path to be followed and evolves their way of working.3) Non-hierarchical StructureThese teams are non-hierarchical in nature and all members are encouraged to express viewpoints freely. Constructive arguments take place at all levels and the tea m resolves issues and moves forward on a common ground.The team respects each and every member and understands that the most important and innovative observations often comes from the most unexpected quarter and everyone is receptive to such ideas.4) Information VisibilityAccess to information for all members is one of the key elements for a team to work effectively. Forums exist for communication to happen between team members and the information present with one team member is always available for others.Knowledge management, harvesting and sharing are critical elements in the functioning of such teams; openness and transparency are added key attributes of such teams.eval5) Common VisionTo ensure that tasks undertaken by different members are aligned to the goal, the team arrives at a common vision. Members of the team are aware of it while performing their activities.evalThis vision incorporates the views of all stakeholders such as customers, the team and the organization. The t eam revisits the vision regularly and modifies it as per the requirements.6) Intrinsic QualityIn such teams, quality consciousness is inherent in each person and is not imposed from any outside source. Each person wants to deliver work with the greatest quality and does not wait for any external inputs. There is pride and passion towards their own work and to that of the entire team.They become high performers who are adding value to the project, the customer and the organization.Leadership DevelopmentTeam members are disciplined and understand that greater empowerment also means greater responsibility. They become self-disciplined and receptive to self-improvement. Once they become leaders of their own self, they become ready to lead the others as well.Who should I look for in potential leaders?Look for leaders who:Can catch your vision as a leaderDemonstrates integrity and characterTakes initiativeDesires to grow and learnIs both confident and humbleIs teachableTakes responsibilit y for their actionsUses effective communication skills Is trustworthyDemonstrates good time managementIs a team playerIs loyalIs deserving of respectBuilding the right teamIdentify key players to develop. Find those who have already demonstrated some leadership abilities. Who among your workers can you trust?Choose leaders who have common organizational goals. If members on the team have conflicting goals or visions, your ideas and plans will always clash. Momentum happens when everyone works together towards the same purpose.Create leadership development programs. Put time and money into training these up and coming leaders. Build their strengths and strengthen their skills.Coach the emerging leaders one-on-one. Engage them in dialogue so they can glean from your leadership skills and experience. Mentor them in their growth. Help them apply the leadership lessons they are learning to their work.Give your new leaders an outlet. Let them try out their newfound skills. Give them oppor tunities to put their training and mentoring into practice. Delegate some of your own projects and increase their responsibility.Train your leaders to build a leadership team under them. Help them identify key player who have the same goals. Give them permission to promote training, coach their leaders, and delegate responsibility.Do you see how creating a leadership environment can increase your effectiveness? By putting these suggestions into practice, not only will you build leaders, you’ll also inspire loyalty and motivation.eval

Want to Become a Costume Designer Heres How - CareerAlley

Want to Become a Costume Designer Here’s How - CareerAlley We may receive compensation when you click on links to products from our partners. One of the most incredible jobs to have within the entertainment industry is as a costume designer. Yet they are often not at the forefront of the film/program/show. Taking a backseat to the actors, directors and other cast/crew, the creativity that they have often isnt recognized until awards season comes around. This isnt to say that its not a significant role. In fact, a costume designer plays a large part in how successful the final production is. A career that can prove to be incredibly invaluable, there are many reasons as to why millions of prospective designers are looking to enter the world of costume design. If its something that youve always been interested in, its good to know the steps that you should take to do so. Whether its your first role or youre looking to successfully change your career. To get the creative juices flowing, here are the key things you should do: No character is complete without the right costume to bring them to life. Costume designers get to use their creative skills, imagination and problem-solving ability Tweet This Get to Know the Industry No matter what industry youre looking to get into, its vital that youre fully aware of what it entails. You can do this by thoroughly researching it, using industry-related resources such as the Costume Designers Guild and by gaining work experience. Participating, whether it be via an internship or unpaid work experience is key if you want a true insight into what the industry is really like. This can also prove to be invaluable in the long term, as you can make connections within relevant companies. Its also great for the old CV and will impress future employers, showcasing the experience youve gained and how you have a more accurate view. Get A Degree Although its not essential to have a degree for some roles, its nonetheless a great way to discover more about the industry and pick up valuable skills that are necessary to work within the field. From learning about the history of costumes, to creating your own costume design, youll leave with an education that you can then utilise in the future. Develop a Creative Portfolio Throughout your time at university or within work experience, you should start building a portfolio. From photographs of costumes, to sketches and drawings, it will showcase to future employers your creativity and experience. An invaluable asset, it can be continually adapted over the years. Look into Brand Protection Once youve left university and start to create your own costumes, its a good idea to look into fashion brand protection. Although this often refers to those looking to sell their clothes online, when youre first starting out in the field, you dont want any of your ideas finding their way into another costume designers hand. To retain your credibility and authenticity, it is a step that many take. Final Thoughts So, there you go. Those are the key steps you should take if youre looking to become a costume designer. Of course, this isnt a complete list. So its worth fully researching in advance before taking the leap and making a final decision. What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search

Money Misconception I Cant Afford a Career Change - Hallie Crawford

Money Misconception I Can’t Afford a Career Change You might be saying, “My current salary covers every aspect of my lifestyle. I’ve worked hard to get to the place in life where I am today, and I enjoy living life the way I like. I don’t think there is any room for one more expense, so my dreams of a more fulfilling career will have to wait.” In other words: you think you can’t afford it. Many single career seekers hold “I can’t afford it,” as a prime belief and it keeps them stuck in unfulfilling jobs for years. They’re bound to their current lifestyles and entirely dependent upon paychecks. “I can’t afford it” is something I frequently hear from frustrated clients who want to break out of their career rut but feel shaky on the money part of things. This negative belief in lack is simply not so. Any prosperity teacher will tell you that you’ve got to take risks with what you have before you can master the art of attracting more. It’s an essential part of the abundance mindset and the world’s wealthiest people know this. It’s not a secret; they speak about it, write books about it, and sell their wealth-building strategies openly in the market- place. You can learn and benefit greatly from the world’s richest people, but that doesn’t mean being reckless or foolhardy about your money. It means taking full control of your money situation and recognizing that nothing in your life is set in stone. If you’re willing to compromise in some areas, you will be able to take the necessary financial steps toward investing in your career. The trick though is to develop the willingness to compromise along with the determination to overcome obstacles. If you want a new career badly enough, you will find ways to maneuver around any obstacles that keep you from it. If you lead a very socially active or “full” lifestyle, then those financial obstacles are most likely self-erected. This means that you can definitely chip away at them one by one without compromising too much of “the good life.” You’ll find a way to work around them without feeling deprived.